Let me ask you, would not you rather maintain these additional sales and just minimize your costs-per-conversion?

If you're like https://www.facebook.com/mmoxxfifa14coins most, after you logged in to the new Google AdWords Interface for the very first time, you'd have already been full of excitement at receiving your initially appear at all the new attributes.
Believe back to that time and recall what was the first new feature that you noticed?
You are quite possibly now picturing the functionality graph that appears near the prime in the screen, just under the second line of web page tabs. And you likely thought in the time that this graph looks interesting...
You then moved on to look at the rest on the new capabilities and have very likely in no way offered efficiency graphs a second glance considering the fact that. But by ignoring the overall performance graph, you happen to be overlooking a important tool that may help you with managing modifications to your account.
Here can be a simple example of how you may make fine use on the functionality graph in implementing your AdWords advertising tactic.
Try This Along with your AdWords Advertising Campaign.
Just suppose you wanted to see what impact raising the position of one's advertisements on the search engine results pages had around the functionality of one's account. Could a higher ad position bring in a great deal more sales?
If you are like everyone else, when generating changes, you will would like to closely monitor them. And it's now that the efficiency graph comes into it is personal.
Show the stats view for all your campaigns by clicking around the "Campaigns" tab, then appear just under the web page tab and you will see a "+" symbol.
Click around the symbol to reveal a drop down window having a list of diverse metrics which you can show on your efficiency graph. To monitor the adjustments for your account for this example, choose to display the "Avg. Pos." and "Conv." metrics.
Each time that you just log into AdWords, the first thing you're going to see could be the effects of your recent modifications on your marketing campaign.
Start off to steadily raise each of the bids for the key phrases somewhat every day. As time passes by, the blue line in your graph will start to drop as your advertisements start out to seem closer for the leading from the search results.
If raising your ads prominence is getting a positive impact on your sales, then the green line displaying your conversions will start to rise showing that you're generating way more sales.
What Else Can The Performance Graph Show Me?
Okay, you are likely pondering, you have got extra sales but are you able to really afford them? There is no point in escalating your sales numbers if the expense of doing so is more than you'll be able to afford to pay.
Exceptionally promptly, it is possible to change the metric on the overall performance graph to view your campaign's efficiency from a entirely new point of view.
Adjust the "Conv." metric to "Cost-per-Conv." and the green line in your efficiency graph will now show how your typical expenses have changed because you began to raise the position of one's advertisements on the benefits page.
If as the blue line falls the green line is rising, you know that each of your sales are costing you more.
Targeting Adjust
It is really obvious that if your charges per sale are increasing, you can return all your bids back for the values they had been any time you began this experiment. The ad positions for each of the keyword phrases will then fall back to where they have been previously, but logically, so would your conversions drop for the volumes they had been previously also.
Properly with a tiny bit alot more research, you'll be able to.
If you now click on the "AdGroup" tab, you may setup a further overall performance graph to show the connection of ad position against cost-per-conversion.
By choosing every single of your ad groups in turn, you can now see in an instance what the effect of raising the position of one's ads on the final results web page has been for the performance of that ad group.
In case your cost-per-conversion for any ad group have risen considerably, then you'll should take a closer look at that group and either delete surplus key phrases or adjust the bids down.

In this way, you are able to take selective action that may lessen your advertising charges devoid of undertaking also significantly damage to your conversion volumes.